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You know all those newsletters that clog up your email's inbox? You know, the ones that always look the same, but with new content that you only care about some of the time. Have you ever wondered why those are sent out? Have you ever wondered what happens as a result of an organization sending a message to five hundred people? The answer is simple: to remind people why they were interested in your organization in the first place, and why they may still be interested in you now.

So, do e-newsletters work? Should you be sending e-newsletters? Will people even read…

Have you ever looked at cool new product online and really really really wanted it? You know, that thing that is just perfect for you, but out of your price range. You could put it on your credit card, but then you'd be in debt like the majority of Americans. Should you stop shopping and look at the news for a few minutes? If you look at the news, you won't be tempted anymore, right? Wrong!

These days, marketing is a thing of the past, and remarketing is an advertiser's new best friend. What is remarketing? Remarketing allows advertisers to show ads to users…

If you spend any money at all on Internet marketing you need to have an analytics solution in place. If you are selling products directly through your website and you do not have a way to study your traffic patterns you are insane.

Garnering traffic, engagement, brand awareness, and conversions are the goals of any online marketing effort. And sure, you may know how many conversions you get on your website. You may even have an idea about how much traffic is coming to your website and how engaged your users are. What you do not know, if you are lacking…

The secret to writing a timeless novel is the same secret behind advertising your small business. You have to get started. I'm not talking about putting a series of words in a specific place where people will take note. Instead, I'm talking about finding your demographic, targeting them, and firing a missile of seemingly priceless information at them. Don't assume they want to buy your product. Just know that if your product is presented the right way, they need it.

Think about some of the best marketing campaigns you've ever seen, and try to imagine why they worked. I'd like to present Marlboro and their…

1. Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.

2. Use Pinterest for linkbuilding campaigns. Link with your parters!

3. Optimize your page to get found by other Pinterest users. Link to your website and optimize your “about” section with relevant keyboards.

4. Expand your search results. When someone searches your brand, your Pinterest profile can appear in the search engine ranking placement (SERP) along with your site and your other social media profiles. Make sure your Pinterest page is set…

Lets say that you run a business that has several aspects to it. Perhaps you have a hotel with a separate restaurant or a casino with a spa and a golf course. You should develop separate brands and websites for those aspects of your business. Here are three reasons why:

By separating the marketing for the brands your message can be more relevant to each customer base. For example if you have a separate social media channel for your golf course you can post content that golfers find interesting or target them with a promotion specifically for…

The French Open has never been a popular grand slam tournament for Americans. Most Americans learn to play tennis on the faster hard courts, and many Americans on the pro tour have trouble adjusting to the red clay surface, used regularly by many European countries. With the fifth day of the tournament coming to a close, there is only one American left in the singles draw; furthermore, she is a nineteen year old girl. Sloane Stephens, from Fort Lauderdale, has shown tremendous resiliency and maturity well beyond her years; and, of course, Stephens has displayed an extraordinary amount of raw…

After the seeing success of our last social media case study, we've decided to follow up with a second study that examines a woman who has used youtube to become a household name. Jenna Mourey (Jenna Marbles) is not your average American looking for a way to find instant fame by looking stupid in front of the camera. In fact, this girl actually has a masters in sports psychology from Boston University. Instead of finding a job in the field she trained to enter, she found herself working as a go-go dancer at a Boston nightclub. One night, she decided to…

Yesterday, Google expanded the historical search query data to 90 days. Additionally, the number of queries reported has increased, The report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). If you use Google webmaster tools query data, see below for all the details of how these reports work.

Top Search Queries Report

The top search queries report lists the top queries that brought traffic to your site from Google organic search (from all countries and properties).

Summary Data

For the selected data range, the report shows the total number of queries that brought…

Mobile referrals and demographics are now available on Facebook! For well over a year, business owners kept hearing that up to 50% of Facebook's traffic is driven by mobile devices. However, their wasn't any way to know if this was true for their business and there wasn't any personalized stats to prove it this theory. One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Earlier this month, Facebook updated Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow…