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Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.

Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012). Total sales from tablets were between 7-17 percent while Ipads were responsible for 94% of these sales. Tablet shoppers converted as much as 38 percent higher than regular shoppers and average order sizes were up by 15 percent. Tablets play a major role in pre-sale consumer activities: over half of tablet users have looked up product and price information, searched for store location, or read…

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem? It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the…

If you are in any doubt about the value of having a mobile component for your website, the fact that Facebook is throwing its full weight behind mobile should set that to rest. It makes a lot of sense, and not only for Facebook.

The number of people carrying around mobile devices like iPhones, iPads, and Galaxies is only going to increase in the future. Squinting at your website on these devices may not be the optimal experience for your audience.

Think of your website as the full menu you have to offer. Now, when your people are on-the-go, do they want…

Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one place. Additionally, part of the launch will be called Next-Gen Keyword Contextual Targeting. This allows marketers to optimize campaigns down to the individual keyword level. Enjoy this new tool!

Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting trends from 2012: 

1. Native Advertising Native advertising refers to implementing branded content written in the website’s or app’s authentic voice. It is a form of sponsored content that shares branded content organically and seamlessly. An example of native advertising is an article or post that promotes another brand. This sneaky form of advertising strongly contrasts the pop-ups and banner ads consumers are accustomed to. These traditional ads…

RSS (Real Simple Syndication) is a technology that is being used by millions of web users around the world to keep track of their favorite websites. Back in the 'good ole days' of the web, you had to ‘bookmark’ websites in your browser in order to keep track, and then manually return to them on a regular basis to see what had been added or updated. Bookmarking definitely has some disadvantages: You miss information when you forget to check your bookmarks; it can get quite complicated trying to track all of those websites, and sometimes you end up seeing the same old information on…

1. Google+ and Pinterest joined the top social media giants in 2012. In 2011, Google+ reached 25 million unique visitors after only four weeks of operation. Pinterest achieved an average of 11 million visits each week in December 2011 and in 2012 became the fastest site in history to break the 10 million unique visitor mark. The social media companies are currently ranked like this:

Facebook

YouTube

Blogging (using WordPress)

Twitter

LinkedIn

Pinterest

Google+

Tumblr

What this means for marketing strategies in 2013:

Your social media strategy requires several social media sites and more than just a Facebook page. Social media will also benefit from the involvement of company executives…

Do you know the value of your "Superfans?" At Xynergy® we help manage the social media profiles of several Santa Fe businesses but we had no idea how valuable our Superfans were. What is a Superfan? Superfans are your most loyal supporters who are extremely responsive and involved in all of your business's social media activity and every business has them.

A recent article by Allison Howen in “Website Magazine” claims that these superfans are the key to higher engagement rates. It turns out that only small portions of a brand’s Facebook fans are actually active on that brand’s timeline. If they are inactive they are not helping raise…

Do you work for a small business? Do you have a recent college graduate doing your social media? Can you be sure that your recent college graduate is doing a good job? Well, if you answered "Yes" to the first two questions, your answer to the third questions is a big fat "NO!" Because there is no way of tracking conversions from social media sites, you must look at other variables to ensure that your social media specialist is doing their job well. Here is the first thing you should do (something this team of bloggers has mentioned several times). Set up Google…

You may have noticed your friends sanctimoniously posting about Facebook’s privacy policy or you may have been annoyed by a long personal opinion they chose to share with everyone. These Facebook activists are surely aware that with the latest privacy policy development, Facebook users now have until this Monday at noon to vote on the proposed policy changes determining how Facebook controls its site. These policy changes include deciding what timeline information is shared, what information is shared with advertisers, online bullying, and what happens if your account is hacked.

Katherine Tassi, Facebook’s head of data protection, said that the additional language in their…