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Santa Fe, New Mexico, USA, May 15, 2013 – Xynergy Inc.®, the award-winning web development and Internet marketing solutions firm, has been recognized as a 2013 Communicator Award Winner having received three awards of distinction by the International Academ

y of the Visual Arts. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The Communicator Awards recognizes work that transcends innovation and craft while making a lasting impact. With over 6000 entries, it is the largest and most prestigious award of its kind in the world. Some of the winning organizations include: Disney; The Bill Gates Foundation;…

It's 2013 and technology is developing faster than time is flying. You now have the ability to monitor your bank account, receive a credit card payment, and stream television and movies without a WiFi signal, from anywhere in the world. You can read books, take exceptional photographs, look at your stock portfolio, and even talk to your phone! The phone will even converse with you, and tell you a story if you demand one!

With the technology that is available today, you can do more of your daily routine in a shorter period of time, and from anywhere in the world. Are…

Every client comes to us with a unique set of requirements. There is no one-size-fits-all approach to website development, so each client receives an individual evaluation of needs, wants, strategic direction, and business goals.

Quite often, a client's aim in developing a new website is to sell products. Selling products is very different than marketing a brand, disseminating information, providing services, or simply having the obligatory company website. If you browse through Google “shopping cart software,” you can find thousands of shopping cart applications developed for the web. Choosing the right one can be daunting.

Magento is a good fit for many of our clients…

Content Marketing is a clever way to connect your brand to customers without trying to sell your product. By using content marketing you can build your brand without having to shamelessly promote yourself. Content marketing seamlessly integrates with content that is targeted at customers who are actively looking for content in the form of reviews, tips, posts, or videos. If you are new to the idea of content marketing this list of guidelines will help you make the right impression on your potential customers.

1.  Do not cut corners on design for your website – Although the focus here is on the quality…

As many of our wonderful clients already know, we offer website hosting as part of our service offering. We do this for many reasons. First of all, it ensures we can offer a technically up-to-date platform upon which to build your site. Many companies who do primarily web hosting are sometimes far behind the technical curve because they can't afford to upgrade too fast, or it can break websites. Second, if something goes wrong on your site, we don't have to guess what the hosting company may have changed, or work through third party technical support who may be based in India.…

Google has released a list of 44 changes that it made to its search algorithm in the month of March. Unfortunately they were presented in a rather unfriendly blog post. Here are some of the highlights:

How can your company rise above the rest of your industry online?

1) Promote a clear, consistent message, and promise, in your website and in all of your communication platforms (email, broadcast, social media, collateral).

2) Institute a Professional image – design, copy, media

3) Weekly online communication – talk about your industry, your company, your service and your product, regularly.

4) Personalized Customer Communication and Resource Management – database your customer info. Use it to reach out to them, up-selling and staying in touch. 5) Advertise – online, offline, search engine ranking – just build it and they will come doesn't work well anymore.  

Existing Companies with…

There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time, it made sense…SEO was all about being found in a search, and social media was about keeping those intrigued about your product or service if they had already found your brand. SEO set the bait and social kept ‘em on the hook.These days, SEO and social are completely inseparable. Customers can just as easily find a company through Twitter as they can Google — and those social media…

Google Adwords may not be easy to understand; but, of all of the online marketing tools available, it is potentially the most efficient. At the very least, it allows you to set your own maximum budget. If you don't want to spend big bucks then don't (You can still generate revenue with a dollar per day). Adwords was created by techies and for techies, so if average Joe wants to advertise his small business, he will have to spend several hours figuring out how to utilize things like Keywords, Click through Rate, and Quality score. The learning curve for Adwords is very…

Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though. Despite fraud and the risk of Ad Fatigue. AdWords works well to accomplish certain goals, like selling merchandise online. Think about the way that you interact with Google ads. For the most part you probably ignore the side bar, perhaps with an I-know-that-game attitude. What about the times you are shopping for a specific item? You have tried perhaps five search term combinations and you are receiving mediocre results.…